Social media is a powerful tool of communication that creates a platform for companies and the public to interact. In my opinion if the correct social networks are chosen for the company then it is not a waste of time for companies to utilise social media profiles. Social media helps companies to engage with its internal and external stakeholders at any time and any place.
More and more companies are turning to social media to promote their image and the services or products they offer. But then some companies still prefer to use traditional media than social media. Social media allows companies to build and mantain long term relationships with its customers, therefore making the company gain new customers and keep the old the ones. Most companies engage in social networks such as facebook, twitter and Linkedin. Social media can create a huge impact on building a brand for many businesses. It has helped companies to achieve their business goals and it expands the company. Social media is developing and it is here to stay so companies need to embrace it and use it effectivley as it is a valuable resource.
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